On September 9, the 12th Asia Brand Ceremony was held in Hong Kong, publishing the 2017 Asian Brand Top 500 list. With 88 years of long brand history experience, China Taiping Insurance Group has provided high-quality financial and insurance services to many, together with brand innovation initiatives in recent years, China Taiping has developed into a large scale international company with RMB 106.752 billion brand value. This year, China Taiping ranked 90th in the Top 500 Asian Brands, up 12 places compared to last year. It has also been awarded the following titles ‘Top 10 (Industry) Innovative Brands in Asia’ and ‘Top 10 Influential Brands in Asia’.
Asian Brand Ceremony is the first high-end brand platform in Asia focusing on Brand Internationalisation, and the ‘Top 500 Asian Brands’ is regarded as the top Asian brand value list. As one of the oldest national brands of Chinese insurance industry, China Taiping ranking continues to rise over the years. 2017 is China Taiping’s 88th anniversary. The Group has put all their efforts into building ‘the most unique and high potential top-quality insurance company’ in recent years, to improve its ‘Top-Quality’ brand further.