Brand Finance, an international Consultancy Firm, has recently released its annual report on ‘World’s most valuable Insurance Brands Top 100’. With over 88 years of distinguished history, numerous highlighted international brand management features and brand innovations, China Taiping Insurance Group Ltd once again has been selected and succeeded in becoming the fastest growing Chinese Insurance brand in rankings.
Brand Finance is one of the world’s leading consultancy firm on brand value and brand performance, its ‘World’s most valuable Insurance Brands Top 100’ is the only global league table that has international authority, and is certificated by ISO international standards committee. Brand Finance calculates the brand values by evaluating three areas:
1.Brand Investment (such as product, promotion and other marketing investment);
2.Brand Equity (the goodwill accumulated with customer satisfaction; credit ratings on employee and financial levels; and research,
environment, social and regulatory aspects of external inputs);
3.Brand Performance (such as revenue, profitability and growth forecast).